Hi Iām Sam
ā¦and Iām on a mission to banish boring headshots, DIY selfies and soulless stock photos - replacing them with imagery that actually feels like you and tells your brand story with warmth and personality.
I know how awkward it can feel in front of a camera (yep, Iāve been there). My goal is to take the cringe out of it and help you show up confidently - so your website, socials and marketing actually look and feel like the business youāve worked so hard to build.
I donāt just take photos because I know how to shoot in manual (although donāt worry, I do). I do it because Iāve seen first-hand the impact great visuals can have. Photos that work hard for your brand mean:
ā More connection
ā More trust
ā More clients
āMy session with you has been instrumental in elevating my business. It has significantly boosted brand awareness by providing a consistent and authentic visual identity across various platforms.
Itās not only enhanced my business presence but deepened my connection with my community through the power of visual storytelling.ā
ā niki loe, human experience guide
Iāve been a professional photographer for 12 years - and for the last 5, Iāve been helping small businesses lift their game through honest, story-driven photography, whether itās themselves, their product or their craft.
Based by the sea in Beachlands, Auckland, I shoot all over the city. When Iām not out on location, youāll find me tucked in my home office, probably resisting a third coffee and grinning like a fool while editing images (with our dog Coco snoring at my feet.)
Iād love to be editing your images next - the kind that feel like you, reflect your brand, and make people want to work with you.
Youāre still scrolling?
Hereās a few extra bits about meā¦
ā I studied fashion design at uni and spent 10 years working in fashion and ecommerce in London and Auckland before photography stole my heart. That background still sneaks into my shoots - Iām all about the details, the vibe, and how it all comes together.
ā I moonlight as a mum of 2 boys and a wife to Aaron (kidding, I take this role VERY seriously).
ā If I wasnāt a photographer, I would pursue interior design.
ā My coffee order (wink wink, nudge nudge): Flat white, half sugar.
ā Green is my colour - forest, sage, oliveā¦ you name it, I love it (as you can probably tell from my branding!)
ā Iām a sucker for good design, beautiful branding, thoughtful, considered brands and creative people doing cool things. Thatās why I love this job.
ā My weaknesses in no particular order are: Portuguese custard tarts, chocolate, good wine, good chatsā¦ and fried chicken.