Hi Iā€™m Sam

ā€¦and Iā€™m on a mission to banish boring headshots, and soulless stock photos - replacing them with imagery that actually feels like you and tells your brand story with warmth and personality.

I KNOW how awkward being in front of a camera feels (yep, Iā€™ve been there). My goal is to take the cringe out of it (maybe even make it fun) and help you show up confidently - so your website, socials and marketing actually look and feel like the business youā€™ve worked so hard to build.

I donā€™t just take photos because I know how to shoot in manual (although donā€™t worry, I do). I do it because Iā€™ve seen first-hand the impact great visuals can have. Photos that work hard for your brand mean:

ā†’ More connection
ā†’ More trust
ā†’ More clients

ā€œMy session with you has been instrumental in elevating my business. It has significantly boosted brand awareness by providing a consistent and authentic visual identity across various platforms.

Itā€™s not only enhanced my business presence but deepened my connection with my community through the power of visual storytelling.ā€

ā€” niki loe, human experience guide

Iā€™ve been a professional photographer for 13 years - and for the last 6, Iā€™ve been helping small businesses elevate their presence through honest, story-driven imagery, whether itā€™s of themselves, their product or their craft (or all of the above!)

Living by the sea in Beachlands, East Auckland, I shoot all over the city. When Iā€™m not on location, youā€™ll find me cosied up in my home office, resisting a third coffee with our goofy lab Coco snoring at my feet.

Iā€™d love to be editing your images next - the kind that feel like you, reflect your brand, and make people want to work with you.

Let's Chat

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Hereā€™s a few extra bits about meā€¦

ā†’ Boy Mama to Louis, 10 & Hugo, forever 12.

ā†’ In a former life I worked in the fashion industry. I am MUCH happier as a photographer.

ā†’ Iā€™m very particular about drinking vessels.

ā†’ I froth over creative people doing cool sh*t.

ā†’ Very much a dog person (but partial to cool cats, especially our Gary).

ā†’ Bit of a coffee snob.

ā†’ Despite it being my brand, I almost never get called Samantha - Iā€™m more commonly known as Sam and occasionally Sammy.