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Baby snugs + soft & cosy @foxtrot_at_home baby blankets = heart melt 🥰

These blankets were just so lovely to shoot. Simple, natural and beautiful with a real (and super cute and happy) babe to show how effortlessly they fit into real life ✨

#L

Bringing the bold and the beautifully real together for @vital.bits 🫶🏻 From slow moments at home to fun, punchy studio vibes.

This campaign celebrates the strength, softness, and everyday rituals of motherhood with a product line designed to actu

CLIENT SPOTLIGHT: Ink & Brayer

I recently photographed Bren from @inkandbrayer for the second time — this time in her gorgeous new Mt Eden studio (yes, I wanted to move in… no, I didn’t).
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Bren has that rare gift for making a

What I’ve been up to this week…

Shooting this idyllic pool house by @gdbuildersnz 😍😍 I would definitely rather be poolside with a cocktail in hand on a hot summers day than in this wild Auckland weather today! (Swipe to see my adorabl

Some personal news I never wanted to share—our son Hugo’s cancer has returned. After being diagnosed in January 2024, he went through treatment and came out the other side and had been doing so well. But last week we got the devastating n

Hey I’m Sam, a commercial photographer based in Beachlands, Auckland. I work with brands, creatives, and makers to create honest, intentional imagery. From branding and products to interiors and architecture, my work blends story, soul and detail — always with purpose.

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