The Most Overlooked Brand Photos
You’ve got your headshot. Maybe a hero image or two. A few stock images you’ve been using since forever (eek).
But… is that really enough to draw in your dream clients?
If you’re still relying on the same six images across your website, socials and emails then you might be missing some of the most powerful (and versatile) visuals in your brand toolkit.
Photos that actually tell your story. The ones that help your audience connect with you, building trust, warmth, and recognition before they’ve even met you.
Here are 5 often-overlooked, yet super valuable brand photos that bring depth, story and strategy to your image library…
1. You in your zone
Think candid, in-action, just you doing what you do best.
Whether it’s sketching at your desk, throwing pottery, prepping an order or arranging flowers on location, these behind-the-scenes moments give your audience a genuine feel for how you work, building trust and adding personality.
2. Client interactions
Connection-driven imagery that shows what it’s like to work with you.
These shots are perfect for bringing testimonials to life, building trust, and giving potential clients a peek into the experience of working with you.
3. Textures and close-ups
The detail in your tools, the brushstrokes in your artwork, the weave of a fabric, or something that reflects your brand story on a deeper level like stone textures, or soft light through linen. These kinds of images bring depth to your brand storytelling and are perfect for use across your website, marketing materials, and social posts.
4. Your workspace
Not the curated desk flatlay. The real deal.
Show where the magic happens: your workbench, your sketchpad, tools, shelves full of product or curiosities… or even a bit of beautiful creative mess.
These photos show where and how you work, and bring your environment into your brand story. And if you are currently working from the dining table and don’t yet have a space you feel comfortable sharing, don’t worry, there are ways around this with a bit of creative thinking!
5. Personality-led portraits
This is where we go beyond the classic headshot (which don’t get me wrong, still has its place).
These are portraits that show your energy, warmth and essence.
Your version of showing up might be still and soft, or loud and playful - a candid laugh, a quiet pause, or even a tutu in the surf!
The purpose of these images are to capture the feeling behind your brand, whatever that looks like for you.
“You were able to craft a series of photographs that embody so much more than just my physical appearance, but my passion, my values, and the heart of who I am. ”
Are you ready to build an image library that actually works for your brand?
I create images that feel honest, intentional, and full of the little things that make your business yours.
If you're ready to capture your story in a way that feels like you, let’s chat ideas and create something meaningful together.